New report examines breastfeeding messaging
Media experts examine breastfeeding messaging and how to make it more effective.
A new report from the Berkeley Media Studios Group commissioned by the California WIC Association looks at factors that may help breastfeeding advocates deliver more effective messages. The concept of re-framing breastfeeding is discussed to help advocates anticipate what people think about the issue and what is needed to help people see the issue differently. In a new analysis, Talking about Breastfeeding: Why the Health Argument Isn't Enough, frames are discussed as the mental structures we use to integrate new information in a coherent manner. Frames used in media coverage foster certain interpretations and obstruct others. Understanding how issues are framed can help breastfeeding advocates assure that their message has the best chance of understanding by the target audience. To see the entire report see http://www.bmsg.org/pdfs/BMSG_Issue_18.pdf |
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